Business Plan Essay Example | Topics and Well Written Essays - 1250 words - 1

short letter Plan - Essay ExampleThe disdain is expected to utilise technology as a capricious force in the future development of its trading operations. Introduction Minis is a start-up bakehouse descent that seeks to provide some of the most demanded bakery products in Chelsea. The occupancy establishment is expected to attract the watchfulness of the local customers through the provision of whole tone cupcakes and scones. The bakery is driven by the need to provide quality products and it is aspired that a strong market position ordain be built in the first six-spot months of operations. It is expected that such position will be facilitated by the wide populate of the proprietor in this business and the seemingly low competition in the area. As such, Minis Bakery seeks to produce its products at the most competitive prices in the industry and will target two the low and substance income earners as well as tourists. The business The business will be established as a sole proprietorship with the owner having responsibility for operations with the assistance of employees. The sole proprietor has wide experience in both business sellment and bakery affairs and is therefore well suited to manage the affairs of the business as it seeks to establish a strong presence in the area. For a start, the proprietor will hire three full time bakers who are well versed in all(prenominal) types of breads and cakes in addition to seven separate staff who shall handle the other operations within the business. The products to be offered will initially symbolize of cupcakes and scones but new products will gradually be added to the line in response to market demand. In order to increase its turnover, the business will engage in both wholesale and retail business and will therefore sell directly to the consumers in addition to other retailers. The keys to a successful operation are quality products and competitive pricing (Finell, 2007, pp.45). Market The market for bakery products is booming in the Chelsea area. Across the country, the market for scones and other types of cakes has been increasing steadily, thus providing the perfect opportunity for the business to grow its market share effectively. The increased demand for these products has been necessitated by an increase in the consumption of hot beverages. The focus of Minis bakery is to establish a large customer base which will ensure its success. In this regard, an effective marketing campaign will be launched in the area in order to make the residents acquainted with our products (Park, 2006, pp.23). The residents in the locality will be the initial target market. In any case, the major focus of the proprietor is to establish a steady source of revenue for the business in order to ensure its stability. The area is normally frequented by tourists and it is expected that revenue from tourists will comprise approximately 30% of total revenue. Success is dependent on the production of quality products accompanied by good hospitality (Brown, 2004, pp.56-7). Financial consideration A total of ?200, 000 will be needed for the start-up operations of which ?160,000 will come from the personal savings of the sole proprietor. The rest of the capital will be borrowed from the banking concern and is payable over a five year period. It is hoped that this money will be sufficient to cloud the initial machinery and equipment as well as provide working capital. It is anticipated